What Does Your Email Signature Design Tell the World About Yourself and Your Business?
Many of us sends lots of emails. Some of us will get through over a hundred emails a day. The numbers are astonishing. But what matters more than mere numbers is how you sign off your mail.
Sign off in the right way and you could boost your brand’s reputation 100%. Send off in the wrong way, and you could harm your brand’s reputation irreversibly.
Email signatures come in various sizes and formats. Some are smart, some are funny, and some are informative. Some are short and others are looooooong.
But not all of them hit the spot and make a connection with the recipient. And if you aren’t working with a team of professional designers who have years of experience with creating awesome e-sig’s, there is a chance that yours is missing the sweet spot.
The Importance Of A Good Online Signature Design
A poor email signature design probably lets people know who you are, but it accomplishes very little.
Moreover, it can sacrifice your integrity and professionalism.
An online signature works exactly like a business card, except that each time you send an email the recipient receives this “business card”.
Basically, you don’t have to do any networking to raise awareness of your brand. All you have to do is fire off an email!
The problem is that far too many of us assume that such things as business letterhead design and e-sig’s have low perceived value. Consequently, most e-sig’s are similar to many others, and few stand out from the crowd. They perform a job – but at what price?
Because we attach such low perceive value to our email signatures, there is a real lack of knowledge about how to create an awesome sig that makes us look professional, and which raises awareness of our brand.
Worse still, it’s all to easy to create an inappropriate design using the wrong colours and fonts that actually damages your branding.
Top Tips To Creating A Unique Mailing Design
Keep It Short But Informative
The trick is to keep things brief, but informative. You need to convey all the necessary information without extending beyond a few lines. Four lines is usually the accepted standard.
Keep Things Simple
You don’t need to use any colour other than black, and nor do you need to use special graphics and fonts. Keep things nice and simple. You can check out some samlpes online for corporate design inspiration if needed.
Be Wary Of HTML Formatting
HTML formatting is a dangerous business. How something looks on your screen might be very different from how it looks on someone else’s screen. Keep HTML formatting to a minimum or avoid it altogether.
Avoid Including Too Many Contact Details
Choose a single contact preference and avoid the rest.
Include A Link To Professional Social Media Profiles
It’s a good idea to include a link to any social media profiles you might have – but only if they are professional.
Always Include Your Email Address
You might think there’s no reason to include your email address. But if a client forwards your email onto someone else, the recipient might not receive your address.
Our Email Signature Design Team Can Help
Crafting an email signature can seem really simple, and for this reason lots of people make their own. But whether you’re a freelance or a small business owner, creating an email signature that strengthens your brand is not easy, especially if you want to play around with graphics and various other elements.
If you’re on the lookout for a mailing design that takes your corporate identity to the next level, we can help. With years of experience in the industry, we know exactly how much value a top-quality, highly appropriate e-sig adds to your online profile, and we know precisely how to create one that is tailored to you and your brand.