How to Design a Label in Just 3 Easy Steps?
Launching a new product is an exciting time for any business, but it can also be a stressful and difficult period – especially if you’ve never designed labels before.
While there are lots of aspects that go into the creation of a new product, far too many businesses forget all about the impact that labels have on a buyers product perception and your identity package.
Marketing is important, but so is a professional label design. A label is essentially a sales pitch to potential customers, and if it contains all the right information that catches a buyers eye and helps them to make a purchasing decision. Get the label right, and you can make more sales and enhance your business.
The Importance of Quality Labelling
The first thing that a customer notices is your product’s label. A buyer, attracted by your label, will pick up your product and take a closer look. If the information appeals to them, they’ll make an educated buying choice.
Even if you are selling in the e-commerce, sector, labels are still super important. While in a store a buyer can pick up your product for a closer inspection, online they have to make a decision based purely on the impression they get from looking at your label from afar.
A top quality online label design does many things. It creates a strong impression in the mind of a potential buyer, helps them to establish exactly what the product is and who the brand is, helps them to identify the grade of an item, and it provides all the essential information that helps them to make a better buying decision.
Without a top quality label, a consumer is going to be unsure of what your product is and what it’s going to do for them. And they’re going to shop elsewhere.
3 Steps For Creating A Professional Label Design
Choose The Best Design Software
Before anything else, you need to decide which software is right for you. There is a lot of graphic design software available, including Adobe Illustrator and Adobe InDesign, and all of them can help you to create an eye-catching label that helpfully explains what your product is all about.
It’s a good idea to choose the software you are most comfortable with. Some have more complicated interfaces than others, some are crammed with more features, while others are aimed more at beginners.
Consider Your Target Audience
There is no such thing as “one online label design fits all.” Certain labels will be ignored by some customers while catching the eyes of others.
For this reason, it’s important that you design a label that appeals to your target audience.
You need to think about colours, fonts and images that will appeal to them. Find out what your competitors are doing in this market, including what colours they are using, what fonts and what images.
It’s important that your label makes an impression, but it’s important that it doesn’t make the wrong impression.
A professional label design is the result of creativity. Now that the design process has started, you need to spend a lot of time getting everything right, from the size of the label to the graphics, to the shape of a label.
Experiment as much as you want.
Our Online Label Design Team Can Help
If you don’t have the time to design a label yourself, or if you simply don’t have the funds needed to do it, our team of expert professionals are here to help.
With years of experience in the industry, we have been designing labels and online business card design for top brands all over the world. We know how to craft a label so that it connects with the right consumers, and we work with you every step of the way during the process so that nothing is missing.