Why you need a slogan for company corporate identity
A slogan, also known as a tagline, is a phrase that defines a business to its audience and is useful in helping establish corporate identity for your business. Some company slogan examples that are well known are M&M’s “It melts in your mouth, not in your hands” and “Just do it.” When you hear these phrases the company automatically comes to mind. Ideally, when anybody hears your slogan, your business is the first thing that comes to mind. So how do you go about creating a slogan for company corporate identity?
Steps in creating a slogan for company corporate identity
Chances are a great company slogan isn’t going to pop into your head immediately. Coming up with company slogan ideas is a three step process.
- Determine your mission – A few seconds is all you have to capture the attention of somebody landing on your website or viewing an advertisement. Use that time wisely and let the audience know what it is your company does. What product or service do you provide? It should be clear and convey what it is you do. Avoid trying to be funny or clever if it complicates the message. It should also be short and easy to remember. Slogans are often incorporated into logos and other corporate identity tools, which would be difficult if it’s overly lengthy.
- Benefits – People for the most part, want to know what they gain from something. How is using your service or product going to benefit them? What do they get out of it? They won’t waste time trying to figure it out if you don’t tell them. The slogan should impart an idea of what they can gain from your company.
- Add some pizzazz – You need to accomplish #1 and #2 with some flair. Something unique that will make you stand out from the competition. It does little good to relate what you do, and how a person benefits if your slogan is forgettable. Add something of your brand into the slogan and show your companies personality.
If you are having trouble coming up with a slogan for company use, we offer a service that can help.
We can help with a slogan for corporate identity
We provide a corporate identity services that include writing company slogans. A corporate identity system isn’t just one thing. It’s a combination of your company logo, company slogan and other visual representations of your company brand. Our designers, writers and artists are among the best in the industry, and can assist you in developing a corporate identity that makes you stand out from the competition. Benefits of using our service include:
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