What Is a Company Profile?
A company profile is a concise description of a firm which can include its history, values, mission statement, its human and financial resources, and its goods and services, among other things. In essence, a company profile is a quick intro to a company that lets the reader know just who they’re reading about. Company profiles are very important for giving you a way to convey information to your customers. When people are thinking of engaging with you, or when they want to know who you are, your company profile will likely be their first resort for finding out the answers to their questions. But how can you create a good company profile? We have some suggestions.
The History of Company Profiles
First, it’s important that you know a little bit about the history of company profiles. Paper company profiles have been being produced since before the internet, but online company profiles are where things really started to take off. In the 1990s, the advent of the internet meant many companies got websites. The convention of having an “about us” page developed slowly, as the rules of the internet standardized. The company profile really developed from the “about us” page. Nowadays, it’s considered good form to add numbers to the company profile, such as financial and human resources. It’ll be interesting to see how the company profile changes in the future!
Check out some great company profile ideas from world’s well-known brands!
Creating a Company Profile
Alison Bliss, founder and CEO of Alison Bliss Consulting, a marketing firm based in California, suggests that a company profile is crucial for attracting customers and acquiring financing. To achieve this end, she suggests these three steps for a great company profile:
- Give info in simple terms: You want useful information, but you also want it to be readable. Use laymen’s terms, not industry jargon, and make it fun and easy for a non-professional to follow along. If you use numbers, try giving them in graphs and charts for visual appeal.
- Allow personality to be visible: Sure, you need to keep it professional, but that doesn’t mean stodgy. Whether it’s subtle or obvious, make it clear who you are, and why you make your company special. What makes you different from other people running companies? Just a little bit of your personality – whether it’s humor, a touch of spirituality, a little bit of briskness, or a smidge of sarcasm – does wonders to humanize your company profile.
- Show off your uniqueness: What sets you apart from other companies in the same field? Is it your awards, the unusual route you took to business, your approach, your products, your staff’s education? Whatever it is, make sure you make it clearly obvious in your company profile.
Company Profile Is Important
Your company profile is among the most important aspects of your business. Without one, you’ll find it difficult to draw investors and customers alike. With a mediocre one, your customers will have a bad impression of you. But with a great one, you’ll get a flood of interest that will invigorate your business and help you further your goals. If you’re struggling to write your company profile, don’t worry. We can help you get well on your way to an amazing one. We have a staff of company profile writers who are experienced at writing and designing company profiles. All you have to do is reach out and ask for help.